You built it. That is why the pitch is ninety seconds long.
Selling your own product without explaining all of it.
You know too much, and it comes out on every call.
What Vera actually is
A phone call with someone who is not there. You say the thing out loud, they answer the way a real person would, and you get to do it again — as many times as it takes, with nobody listening.
15 minutes free · no card needed
15 minutes free · no card needed
Not practising doesn’t save you anything.
The ticket, the evening, the weeks of applying — all of it is spent before anyone says a word. The practice is the only cheap part, and the only part that changes how the rest goes.
15 minutes free · no card needed
Where to start
The calls that decide this job, in the order worth practising them.
What you're actually judged on
Founders sell with an advantage nobody else has and a handicap nobody warns them about. The advantage is credibility and product depth. The handicap is that you find your own product genuinely interesting, so you explain the mechanism when the buyer asked what changes for them — and you take objections personally, because they are objections to something you made.
- Whether the pitch is short enough to be repeated by someone else
- How much of the call is you talking
- Whether objections get heard or defended against
- Whether the process is repeatable once you hire a rep
Common questions
Should founders do their own sales?
Early on, usually yes — you learn things from calls that no report will surface. The trap is never making it repeatable.
Why is my pitch too long?
Because you know the mechanism and find it interesting. Buyers want the change, not the mechanism.
How do I stop taking objections personally?
Rehearse them somewhere nothing is at stake, until the reaction is a response rather than a flinch.
Rehearse it once before it counts
Your first 15 minutes are free. No card required.