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Vera

They went quiet three weeks ago.

Re-engagement that is not a fifth "just checking in".

Your follow-ups have no reason to exist and the prospect can tell.

What Vera actually is

A phone call with someone who is not there. You say the thing out loud, they answer the way a real person would, and you get to do it again — as many times as it takes, with nobody listening.

1She calls youA real phone call, about ten seconds after you tap. Lock screen, headphones, car — wherever you take calls.
2She plays the other personNot a coach reading tips. Ghosted Deals, with someone on the other end who answers back.
3She pushes when you are vagueFollow-up questions, interruptions when you ramble, and a straight read at the end on what landed.
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15 minutes free · no card needed

Start Practising

15 minutes free · no card needed

“What if I am bad at it?”Everyone is, on the first one. That is the entire reason it happens here and not there.
“What if I do not know what to say?”She asks first and follows up on whatever you answer. You never start from a blank page.
“What if it is awkward?”It is, for about twenty seconds. Then it is a conversation, and nobody heard the twenty seconds.

Not practising doesn’t save you anything.

The ticket, the evening, the weeks of applying — all of it is spent before anyone says a word. The practice is the only cheap part, and the only part that changes how the rest goes.

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What they'll actually say

A prospect who pushes back, then follows up on however you handle it.

  1. Leave me a voicemail that gives me a reason to call back.
  2. You have already sent four check-ins. What is the fifth?
  3. Make it easy for me to tell you this is dead.
  4. I finally answer. Where did this go quiet, and why?
  5. How do you close this out without burning it?
More about this one

Going quiet is the most common way a deal ends, and the standard response makes it worse: a sequence of check-ins with nothing in them, each one slightly more apologetic than the last. A prospect who is ignoring you is not going to be moved by a fifth reminder that you exist. What sometimes works is giving them an easy way to say no, which is counterintuitive enough that almost nobody does it.

Why this one is hard

Contentless follow-ups"Just checking in" gives the prospect no reason to reply and signals you have nothing to add.
Escalating apologyEach message gets more apologetic, which makes replying more awkward rather than less.
Not knowing whyPriorities shifted, budget vanished, or your champion left — different silences need different responses.
Refusing to close it outA deal kept open forever distorts your pipeline and wastes the time you could spend elsewhere.

What Vera listens for

A reason to replyWhether the message contains anything the prospect benefits from reading.
Permission to declineGiving an easy no often produces a reply when nothing else does.
Knowing when to stopClosing a deal out cleanly preserves the relationship for later.

Related practice

Getting to the Decision MakerMultithreading, asking for the introduction, and the deal that dies single-threaded.Voicemails & GatekeepersVoicemails that get returned, and the person between you and the buyer.Negotiation & ClosingTrading concessions, handling the late ask, and actually closing.For Account ExecutivesDiscovery, demos, negotiation, and the deal that just went quiet.

Common questions

How many follow-ups is too many?

Content matters more than count. Four messages with something in them beat ten reminders that you exist.

Does the break-up message work?

Sometimes, and it is overused. Genuine permission to decline works better than a performed goodbye.

When should I close a deal out?

Earlier than most reps do. An honestly closed deal often comes back; an endlessly nudged one rarely does.

Who this matters most for

For Account ExecutivesFor Freelancers & Consultants

Rehearse it once before it counts

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