Skip to content
Vera

The renewal was decided months ago.

Save conversations, and the check-ins that make them unnecessary.

By the time you know a renewal is at risk, it usually is.

What Vera actually is

A phone call with someone who is not there. You say the thing out loud, they answer the way a real person would, and you get to do it again — as many times as it takes, with nobody listening.

1She calls youA real phone call, about ten seconds after you tap. Lock screen, headphones, car — wherever you take calls.
2She plays the other personNot a coach reading tips. Renewals & Churn Saves, with someone on the other end who answers back.
3She pushes when you are vagueFollow-up questions, interruptions when you ramble, and a straight read at the end on what landed.
Start Practising

15 minutes free · no card needed

Start Practising

15 minutes free · no card needed

“What if I am bad at it?”Everyone is, on the first one. That is the entire reason it happens here and not there.
“What if I do not know what to say?”She asks first and follows up on whatever you answer. You never start from a blank page.
“What if it is awkward?”It is, for about twenty seconds. Then it is a conversation, and nobody heard the twenty seconds.

Not practising doesn’t save you anything.

The ticket, the evening, the weeks of applying — all of it is spent before anyone says a word. The practice is the only cheap part, and the only part that changes how the rest goes.

Start Practising

15 minutes free · no card needed

What they'll actually say

A prospect who pushes back, then follows up on however you handle it.

  1. Honestly, we have not got much value out of this.
  2. We are looking at alternatives for next year.
  3. The person who bought this has left. Convince me.
  4. Can you just give us a discount to stay?
  5. What would you have asked three months ago?
More about this one

Renewal conversations that arrive as a surprise have usually already been decided. The customer disengaged months earlier, and the save call is an attempt to reverse a conclusion rather than influence one. Both halves are worth rehearsing: the difficult save conversation with someone who is already annoyed, and the earlier check-ins where you find out that usage has quietly collapsed.

Why this one is hard

Late warningBy the time risk is visible in a renewal date, the decision is often made.
ComposureA customer who feels let down will say so directly, and your tone in that moment matters more than your offer.
Discount as a saveCutting price to save a renewal fixes nothing and resets the account's value.
Champion turnoverThe person who bought has left, and their replacement inherited a tool they did not choose.

What Vera listens for

ComposureHow your tone holds when a customer is blunt about being disappointed.
Discount reflexOffering money to fix a value problem, which does not fix it.
Earlier signalsWhat you could have asked months ago that would have surfaced this.

Related practice

Objection HandlingThe eight objections you get constantly, rehearsed until they stop landing.Getting to the Decision MakerMultithreading, asking for the introduction, and the deal that dies single-threaded.Discovery CallsQuestions that open a prospect up, and the discipline not to fill silence.For Account Managers & CSMsRenewals, escalations, and expansion without sounding like a rep.

Common questions

Should I discount to save a renewal?

Rarely as a first move. If the problem is value, a discount confirms it was overpriced rather than fixing the underlying issue.

How early should I start renewal conversations?

Much earlier than the renewal date. The useful conversation happens when there is still time to change the outcome.

What if the champion has left?

Treat it as a new sale to a skeptical buyer, because that is what it is.

Who this matters most for

For Account Managers & CSMs

Rehearse it once before it counts

Your first 15 minutes are free. No card required.

Start Practising