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Vera

Make the first thirty seconds not sound like a cold call.

Openers, the early brush-off, and staying on the line past the first no.

You get hung up on in eight seconds and never find out which part caused it.

What Vera actually is

A phone call with someone who is not there. You say the thing out loud, they answer the way a real person would, and you get to do it again — as many times as it takes, with nobody listening.

1She calls youA real phone call, about ten seconds after you tap. Lock screen, headphones, car — wherever you take calls.
2She plays the other personNot a coach reading tips. Cold Calls, with someone on the other end who answers back.
3She pushes when you are vagueFollow-up questions, interruptions when you ramble, and a straight read at the end on what landed.
Start Practising

15 minutes free · no card needed

Start Practising

15 minutes free · no card needed

“What if I am bad at it?”Everyone is, on the first one. That is the entire reason it happens here and not there.
“What if I do not know what to say?”She asks first and follows up on whatever you answer. You never start from a blank page.
“What if it is awkward?”It is, for about twenty seconds. Then it is a conversation, and nobody heard the twenty seconds.

Not practising doesn’t save you anything.

The ticket, the evening, the weeks of applying — all of it is spent before anyone says a word. The practice is the only cheap part, and the only part that changes how the rest goes.

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What they'll actually say

A prospect who pushes back, then follows up on however you handle it.

  1. Go ahead — you have my attention for about ten seconds.
  2. Who is this? How did you get my number?
  3. Not interested. What do you say?
  4. Just send me an email.
  5. We already use someone for this.
More about this one

Cold calling is decided in the opening, and the opening is where reps have the least feedback. A prospect who hangs up tells you nothing about why, so most people keep running the same flawed twenty seconds hundreds of times. The fixable parts are specific: sounding like a script, asking permission in a way that invites a no, and folding at the first brush-off instead of having one prepared response.

Why this one is hard

No feedback loopA hang-up gives you no information, so bad habits survive hundreds of attempts.
The permission opener"Is now a bad time?" invites the answer you do not want, and most reps use it anyway.
The first brush-offAlmost every call has one, and most reps have never decided in advance what they say to it.
Sounding scriptedThe script is audible in the first sentence, which is when the prospect decides.

What Vera listens for

Opening paceNerves make reps speed up, and speed reads as a script being read.
The askWhether your opener asks for permission to be rejected or gives a reason to stay.
Brush-off responseWhether you have a prepared second move or improvise and fold.

Related practice

Voicemails & GatekeepersVoicemails that get returned, and the person between you and the buyer.Objection HandlingThe eight objections you get constantly, rehearsed until they stop landing.Discovery CallsQuestions that open a prospect up, and the discipline not to fill silence.For SDRs & BDRsPractice the opener, the brush-off, and the voicemail — on your own time.

Common questions

Is cold calling still worth doing?

Connect rates are lower than they were, and the reps who work it deliberately still book meetings. The variable is usually the first twenty seconds rather than the channel.

How many practice calls before it helps?

Most people hear their own opener differently after two or three. The permission-asking habit in particular is invisible until you hear it.

Can it be harsh?

Ask for it. A practice prospect who is harsher than reality is the useful version.

Who this matters most for

For SDRs & BDRs

Rehearse it once before it counts

Your first 15 minutes are free. No card required.

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